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The Airline Food Challenge
Airlines are basically transportation
companies. In reality, serving delicious
food and drinks that meet the needs of passengers
is an additional service - and an unavoidable
necessity of long-haul travel. Meals served
on board are an important part of a passenger's
airline experience. If a meal does not meet
the expectation, then passengers become
very dissatisfied. leftover and uneaten
meals are a clear sign of dissatisfaction.
And no airline wants that!
According
to strict Halal laws
One group
of air travellers - which is
growing larger every year - is
faced with worries when ordering
airline meals. People of the
Islamic faith are concerned that
their meals meet strict Halal
laws, especially when they are on
board flights originating from
countries without specific Muslim
traditions. Many of the meals
prepared in such countries are
not Halal - in the strictest
sense of the word. This fact is
sometimes overlooked by airlines,
who simply lack suitable
alternatives. So an increasing
number of airlines are being
confronted with Muslim passengers
who cannot eat their meals
because they are not Halal.
Enormous
potential for growth
Today, some
35 million Europeans (and 1,7
billion people worldwide) follow
the Muslim faith. And they are
travelling more and more by air.
It is not surprising that
airlines are discovering the
importance of Halal food, if only
from a purely economic standpoint.
Meeting the needs of Muslim
passengers means more than using
Halal ingredients in separate (and
often expensive) production runs
only.
Completely
secure production process Imamin
Inflight Food Services is a
modern enterprise working from
its base in the Netherlands. We
are a young company with a solid
financial, organizational, and
production-oriented foundation.
lmamin Infliglit Food Services is
dedicated to providing a complete,
high-quality Halal concept for
airlines and catering that
satisfies strict Halal laws,
leads to greater passenger
satisfaction, and tastes
delicious!Our goal is to work
together with airlines and
caterers and play an important
role supporting their activities
by providing excellent Halal
products. All Imamin products
prepared in our HACCP certified (Halal
only) production facilities in
the Netherlands.
Innovative
and reliable
Imamin
Inflight Food Services is a
subsidiary of the lmamin Halal
Food Group. This young company
has quickly built up an excellent
reputation as the producer of
high quality and reliable ready-to-eat
Halal meals with integrity, In
official recognition of this
achievement lmamin was awarded
Holland's MKB Innovation Prize
1998/99 by the Dutch Minister of
Economy.We look forward to a
future in which the brand lmamin
is automatically associated with
Halal. Because Halal products and
foods are our core business.
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